Big-agency thinking, Built for property.
We exist because nobody else was doing this properly.
Before founding The Property Marketing Company, Andrew Simpson spent years at McCann — one of the world's leading advertising agencies — working as a media planner and client lead for some of the UK's most recognised property and lifestyle brands, including Miller Homes, Native Communities and English National Opera.
He understood how full-funnel marketing worked at scale. How to build awareness, nurture consideration and convert warm audiences into buyers. How to make every pound of media spend work as hard as possible.
And then he looked at how independent estate agents, property developers and short-let hosts were marketing themselves.
What he saw was a house size gap in the market.
Smaller property businesses were either handing 15–20% of their profits straight to Rightmove and Zoopla, or running the odd social media post and calling it a strategy. They'd become completely dependent on the big portals — paying a premium every single month just to be visible, with no control over who saw them, no audience they owned, and no way to reduce that cost over time.
Nobody was applying genuine full-funnel thinking to the property market at an independent level. Nobody was showing these businesses that if you build your marketing properly — with a real system behind it — you can grow your own audience, generate your own demand, and eventually reduce what you're handing to the portals every month.
Nobody was treating independent property businesses the way McCann treated Miller Homes.
So he built something that did.
The goal has always been the same: help property businesses take back control of their pipeline, build an audience they own, and create the kind of consistent demand that makes them less reliant on anyone else — portal, platform or algorithm.
Our clients see 3-5 x increases in visibility within 30 days — along with a stronger brand, more enquiries, and confidence in their marketing spend.
What we believe
Most property businesses are renting their visibility. They pay Rightmove, Zoopla or Airbnb every month for the privilege of being seen — and the moment they stop paying, they disappear. There's no audience built, no brand equity accumulated, no pipeline they own. Just an invoice and a dependency that grows every year.
We believe there's a better way.
When marketing is done properly — with a genuine full-funnel system behind it — something shifts. You stop chasing cold leads and start attracting warm ones. You stop competing on portal position and start being found because people already know and trust your name. Over time, your own audience grows large enough that you can make deliberate decisions about where you spend your portal budget — rather than feeling like you have no choice.
That's not a pipe dream. That's what happens when you treat marketing as an investment in an asset you own, rather than a monthly fee for borrowed visibility.
We also believe that independent property businesses deserve the same standard of strategic thinking as the national developers and luxury brands. Not a simplified version. Not a template. The real thing — built around your market, your audience and your goals.
The best marketing doesn't feel like marketing. It builds visibility quietly and consistently, earns trust over time, and creates the conditions for people to choose you — without you having to chase, discount or compete on price.
A single ad campaign won't get you there. A system will.
That's what we build.
“It took 6 hours for them to go above and beyond our expectations, now we are in the process of building our full funnel.”
Richard, APB Property.
We keep things simple
Strategy before spend
Experience behind the ads
Big-brand results
Ready to see what your funnel could do?
Book your free audit today