Results
See what The Property Marketing Company can do for you
SECTION 1 — Lead Generation Results
Estate Agents / Builders
Filling pipelines for independent agents.
PROPERTY AGENT RESULTS
Filling pipelines for independent agents
Client: APB Property, Lords View
Package: Lead Generation Campaign
Campaign Length: 5 Weeks
105 Leads generated
1 - Carousel Campaign
1 - Video Campaign
48hrs - From brief to live
1 - Retargeting Campaign
APB Property came to us with a new development at LordsView that needed serious momentum fast. Rather than running a standard static ad, we built a dual-format campaign — a scroll-stopping carousel showcasing the development's key features alongside a video campaign targeting people in the local area who were actively showing property buying intent.
The carousel walked potential buyers through the development visually. The video built awareness and trust with a warm local audience already in the market to move.
"It took 6 hours for them to go above and beyond our expectations. Now we are in the process of building our full funnel." Richard, APB Property
ESTATE AGENT RESULTS
PLOT SPECIFIC LEAD GENERATION
Client: Lostock Hall Road
Package: Lead Generation Campaign
Campaign Length: 5 Weeks
18 Leads
1 - Carousel Campaign
1 - Video Campaign
Cost Per Lead - £12.25
Impressions - 20,658
Ad Spend - £220
A targeted lead gen campaign for a residential listing that needed to cut through a crowded local market. 18 qualified leads at £12.25 each — well below industry average — alongside over 20,000 impressions that built lasting brand awareness in the area. All for a total ad spend of £220.
But here's what the numbers don't show.
Every person who saw that campaign, clicked through or engaged with the listing was automatically added to a retargeting audience. That's a warm pool of local buyers, already interested in this price bracket, already familiar with the brand — ready to be reached again the next time a similar property comes to market.
For £220, APB didn't just get 18 leads. They got a pipeline of interested buyers at that price point that they own and can activate again and again.
That's the difference between running an ad and building an asset.
SECTION 2 — Full Funnel At Work
The PMC Funnel Method
What happens when all three stages run together.
Kids Interior Design Company - UK / USA
Full Funnel Campaign
What happens when all three stages run together.
8 Weeks Results
Awareness
Retargeting
This is the PMC method in full effect. A three-stage funnel running simultaneously across the UK and USA — building awareness at scale, nurturing consideration, and converting warm audiences into qualified leads.
Stage one reached over 174,000 people in the UK alone at just £0.01 per view. Stage two drove over 6,000 landing page visits. Stage three converted that warm audience into 170 leads.
This is what happens when you stop running single ads and start running a system.
Funnel breakdown:
Stage 1 — Awareness
UK: 281,077 impressions / 174,097 reach / £0.01 per view
USA: 50,338 impressions / 35,605 reach / £0.02 per view
Stage 2 — Consideration ( Retargeting )
UK: 135,084 impressions / 6,153 landing page views / £0.06 per view
USA: 57,938 impressions / 3,770 landing page views / £0.07 per view
Stage 3 — Lead Generation
93 leads at £1.45 each
77 leads at £2.41 each
170 total leads generated
Lead Generation
170 Total leads
565,648 Total impressions
281,077 Awareness impressions
£0.01 per video view
£1,460 Total spend across all stages
22,231 Total clicks
SECTION 3 — AIRBNB & SHORT-LET RESULTS
Airbnb & Short-Let Hosts
Filling calendars for short-let hosts
Grange Cottages
Airbnb Lead Generation Campaign
The Grange is a short-let property that needed consistent bookings without dropping its nightly rate. We built a targeted lead generation campaign that reached over 14,000 people and delivered 11 direct leads at just £2.10 each — all for a total spend of £80.65.
384 people clicked through to the listing. 20,000 people in the local and travel audience now know The Grange exists. That retargeting audience is already built and ready for the next campaign.
11 Direct leads
£2.10 Cost per lead
20,388 Total impressions
£80.65 Total ad spend
384 Link clicks
£0.21 Cost per click
Campaign 10 days old
Every campaign on this page started with a conversation.
A quick call to understand the property, the market and the goal — and then a system built to deliver.
If you're an estate agent, developer or short-let host ready to see what properly built marketing can do for your business, let's talk.
Book your free audit today