Results
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Case Study
Airbnb to Long-Term Rental Conversion
Client: Private homeowners, Cheshire
Package: Sticky Plot Accelerator
Campaign Length: 14 days
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Anne and her husband had recently finished a successful run of Airbnb stays but wanted to switch back to a long-term rental.
With the property sitting empty, they needed a tenant fast to avoid losing income — and local demand was cooling.
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We launched a Sticky Plot Accelerator campaign focused on visibility and urgency.
Built a fresh creative angle around “your next home ready now” messaging.
Geo-targeted high-intent renters within 10km of the property.
Ran a Meta ad campaign featuring lifestyle imagery and local highlights.
Optimised daily for lead quality and engagement.
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Within two weeks, the campaign generated multiple qualified leads and filled the property — avoiding any rental downtime.
The successful tenant paid 12 months upfront, securing the full year’s income instantly.
Key Metrics:
• £150 total ad spend
• 11 enquiries / viewing requests
• 1 full-term tenancy agreed
• 14-day turnaround
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Quick, data-driven marketing doesn’t just sell homes — it keeps income flowing.
The Sticky Plot Accelerator turned an empty listing into a 12- month rental in just two weeks, proving how powerful short, targeted ad bursts can be for property owners.
Case Study
Stabilising New City Assets Fast
Client: Native Communities
Scope: Nationwide accommodation campaigns targeting students and working professionals
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Native Communities needed to stabilise newly opened city properties as quickly as possible — targeting 90% occupancy across multiple UK locations.
The objective was to drive a consistent volume of high-quality leads from both students and working professionals, maintaining a cost per lead of £60 or lower while scaling performance across several cities simultaneously.
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Deployed multi-platform campaigns across Meta, TikTok, and LinkedIn for full-funnel coverage.
On LinkedIn, used income, job title, and industry targeting to reach relocating professionals and corporate renters.
On Meta and TikTok, developed two creative streams — student-focused (“Live, Study, Connect”) and professional-focused (“City Living Made Simple”).
Delivered a mix of static, carousel, and video ads to maximise reach and engagement across audience types.
Layered retargeting sequences for high-intent users who visited the site but hadn’t yet enquired.
Ran weekly optimisation cycles, reallocating spend toward the highest-performing creatives and developments.
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CPL reduced from £36 to £22 average, with best- performing assets achieving £12 CPL
+250% uplift in site traffic and enquiry volume during off-peak months
2.1× higher engagement rates on video and carousel creatives
90% occupancy achieved within launch window, meeting the client’s stabilisation target
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A multi-platform strategy, audience segmentation, and creative variety drove occupancy, cutting CPL to nearly one-third of the original target.
This same performance structure now underpins our Brand & Listing Accelerator and Full-Funnel Growth System packages, combining reach, intent, and creative precision for maximum ROI.
Goal: 90% Occupancy Target CPL: £60
Achieved: £22 avg / £12 best Traffic: +250%
Case Study
Scaling National Visibility and Sales Performance
Client: Miller Homes
Scope: 70+ developments across 10 UK regions
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Miller Homes needed a unified marketing strategy that could deliver both brand-scale visibility and consistent lead flow across its regional developments.
The goal was to position Miller Homes as a trusted national developer, while driving measurable enquiries and sales from local audiences — all within a highly competitive new-build market.
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As part of a core media team of four, we built and managed a full-funnel marketing ecosystem combining paid social, search, display, and offline channels:
• Digital Media:
Meta and LinkedIn campaigns tailored by buyer intent, development stage, and region.
Carousel, static, and video ads promoting lifestyle, community, and key incentives.
Retargeting layers to capture high-intent website traffic.
• DOOH & Audio:
Delivered regionally targeted digital out-of-home and Spotify campaigns to extend brand reach beyond digital.
Used postcode-level data to align outdoor placements with active new-home search areas.
• Property Portals & Partnerships:
Worked closely with Rightmove, Zoopla, OnTheMarket, and NHFS to optimise listings and integrate tracking for lead attribution.
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Generated 15,000+ qualified leads across 10 UK regions
Supported the sale of 500+ new homes through integrated digital campaigns
Delivered an average CPL between £18–£25, with CTRs averaging 3.4%+ (2× industry benchmark)
Drove consistent visibility for 70+ active developments nationwide
Strengthened Miller’s perception as a nationally recognised homebuilder through cohesive cross-channel marketing
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By blending national brand-building with hyperlocal lead generation, Miller Homes achieved measurable sales performance and long-term brand equity.
This full-funnel approach — spanning Meta, LinkedIn, DOOH, Spotify, and property portals — now forms the blueprint for our Full-Funnel Growth System at The Property Marketing Company.
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