Results

See what The Property Marketing Company can do for you

Case Study

Air bnb to Long-Term Rental Conversion

Client: Private homeowners, Cheshire
Package: Sticky Plot Accelerator
Campaign Length: 14 days

  • Anne and her husband had recently finished a successful run of Airbnb stays but wanted to switch back to a long-term rental.

    With the property sitting empty, they needed a tenant fast to avoid losing income — and local demand was cooling.

  • We launched a Sticky Plot Accelerator campaign focused on visibility and urgency.

    Built a fresh creative angle around “your next home ready now” messaging.

    Geo-targeted high-intent renters within 10km of the property.

    Ran a Meta ad campaign featuring lifestyle imagery and local highlights.

    Optimised daily for lead quality and engagement.

  • Within two weeks, the campaign generated multiple qualified leads and filled the property — avoiding any rental downtime.

    The successful tenant paid 12 months upfront, securing the full year’s income instantly.

    Key Metrics:

    • £150 total ad spend

     • 11 enquiries / viewing requests

    • 1 full-term tenancy agreed

    • 14-day turnaround

  • Quick, data-driven marketing doesn’t just sell homes — it keeps income flowing.

    The Sticky Plot Accelerator turned an empty listing into a 12- month rental in just two weeks, proving how powerful short, targeted ad bursts can be for property owners.

Case Study

Urgent Lead Generation

Who for: APB Property
Scope: Create a consistent flow of high quality enquiries to help sell a property that had stalled on Rightmove.

  • A well-presented property had been live on Rightmove but momentum had slowed, visibility was limited to portal traffic only and the property was getting lost on Rightmove.

    The objective was clear;

    • Reignite demand

    • Generate a funnel of buyers

    • Increase viewing requests

    • Get more interest without reducing the price.

    APB needed more visibility.

  • We deployed a Sticky Plot Accelerator campaign focused on precision targeting and high-impact visibility.

    1. Positioning & Angle

    We refined the messaging to highlight the strongest lifestyle hooks and local appeal.

    2. Audience Segmentation

    Targeted within a defined radius, layering audiences including:

    • First-time buyers

    • Second steppers

    • Downsizers

    • High-intent local movers

    3. Creative Suite

    • Carousel ads highlighting key features

    • Short-form video for engagement

    • Strong headline hooks to stop the scroll

    • Clear call-to-action for viewing requests

    4. 14-Day Visibility Sprint

    A focused Meta campaign designed to:

    • Drive traffic

    • Capture enquiries

    • Build retargeting audiences

    5. Retargeting Layer

    Anyone who engaged was re-served the property, increasing conversion rates and maintaining visibility.

  • Within the first 15 hours of launch:

    • 15 direct enquiries

    • Significant uplift in listing traffic

    • Increased viewing requests

    • Momentum re-established

    Over the campaign period:

    • Thousands of targeted local impressions

    • Multiple qualified leads

    • Renewed buyer competition

    The property moved from stagnation to active engagement quickly.

  • Portal exposure alone isn’t enough in competitive markets.

    When listings lose momentum, targeted digital visibility can:

    • Reignite demand

    • Attract fresh buyers

    • Increase viewing volume

    • Accelerate sales cycles

    The Sticky Plot Accelerator created urgency, visibility, and measurable results — without reducing price.

    This same strategy & structure now underpins our Brand & Listing Accelerator and Full-Funnel Growth System packages, combining reach, intent, and creative precision for maximum ROI.

Case Study

Scaling National Visibility and Sales Performance

Who for: National Housing Developer
Scope: 70+ developments across 10 UK regions

  • We needed a unified marketing strategy that could deliver both brand-scale visibility and consistent lead flow across its regional developments.

    The goal was to position the brand as a trusted national developer, while driving measurable enquiries and sales from local audiences — all within a highly competitive new-build market.

  • As part of a core media team of four, we built and managed a full-funnel marketing ecosystem combining paid social, search, display, and offline channels:

    • Digital Media:

     Meta and LinkedIn campaigns tailored by buyer intent, development stage, and region.

    Carousel, static, and video ads promoting lifestyle, community, and key incentives.

    Retargeting layers to capture high-intent website traffic.

    • DOOH & Audio:

    Delivered regionally targeted digital out-of-home and Spotify campaigns to extend brand reach beyond digital.

    Used postcode-level data to align outdoor placements with active new-home search areas.

    • Property Portals & Partnerships:

    Worked closely with Rightmove, Zoopla, OnTheMarket, and NHFS to optimise listings and integrate tracking for lead attribution.

  • Generated 15,000+ qualified leads across 10 UK regions

    Supported the sale of 500+ new homes through integrated digital campaigns

    Delivered an average CPL between £18–£25, with CTRs averaging 3.4%+ (2× industry benchmark)

    Drove consistent visibility for 70+ active developments nationwide

    Strengthened Miller’s perception as a nationally recognised homebuilder through cohesive cross-channel marketing

  • By blending national brand-building with hyperlocal lead generation, We achieved measurable sales performance and long-term brand equity.

    This full-funnel approach — spanning Meta, LinkedIn, DOOH, Spotify, and property portals — now forms the blueprint for our Full-Funnel Growth System at The Property Marketing Company.

Ready to see what more visibility could do for you?

Book your free audit today

Get in touch